I’m sure you have heard of Instagram
Instagram is an essential tool for growing a business in 2022. Instagram reached two billion active users in Q3 2021 and has continued to grow at a steady pace. It is on track to reach 2.5 billion by 2023. This means it should be a central part of any businesses marketing strategy and if used effectively can help a business to achieve its goals.
Where to Start with Social Media Marketing
Before you start posting on Instagram, you need to create an account. Create a new account by entering your email, phone number, username, and password. Once you’re logged in, you can edit your profile later to optimise it. Alternatively, you can switch to a business account by selecting the “Business” option in your profile menu. Once you’ve chosen this option, you should upload your product catalogue to your business page.
You can also post videos on Instagram. The new feature called “reels” will allow users to post videos for as long as 60 minutes. This feature is great for businesses that want to engage with a large audience. With 500 million users, Instagram is an excellent place to generate leads with high engagement rates. You can use video as a tool for your campaign, and you can create your own with third-party apps.
One of the best ways to reach a niche audience on Instagram is to use hashtags. Instagram is a micro-format social network, meaning that the hashtags you use will be visible to other users. Using hashtags is an excellent way to increase your exposure and generate more leads for your business.
Knowing your goals and audience can help you tailor your content strategy and determine how much time you should spend on the platform. If you have a specific target audience, you can find out which hashtags they use and if they are being used by other users. You can also look up popular hashtags by typing them into the search bar on the Instagram app.
Make content that inspires a community
Successful creators don’t just churn out content, they inspire communities. They bring people together around shared interests, hobbies and identities. Those ready-built communities are extremely valuable and major brands are starting to recognize what they bring to the table.
Creator content is a prime way to reach your audience, whether you’re looking to nurture existing customers or attract new ones. Marketers rank generating engagement and reaching new audiences as their top two goals of creator marketing.
Talk to an Expert for Digital Marketing
It might be more beneficial for your business to employ a digital marketing agency to manage your instagram and other social media. Their experience in social media marketing as well as a wealth of expertise in all forms of digital marketing could prove invaluable to your business.
